Showing posts with label App. Show all posts
Showing posts with label App. Show all posts

Oct 2, 2013

Hands-on with Google’s latest acquisition: Flutter, a webcam gesture app

Google buys a flawless hand gesture solution for... something. 

A company called Flutter has just announced that they've been purchased by Google. Flutter is a simple Windows and Mac OSX app that lets you control popular media players through a webcam. Just put your hand up to stop the media playback, point your thumb right for "next" and left for "previous." It seems like not many people had heard of Flutter (yours truly included) until Google took the company under its wing, but luckily the app is still available for download, so we snagged it and gave it a quick test.
The app works fantastically well and hand gesture detection is near-instant. It works with iTunes, Spotify, Rdio, VLC, Keynote, Winamp, Windows Media Player, and, with a Chrome extension, Youtube, Netflix, Pandora, and Grooveshark. Considering the length of that compatibility list, we suspect it's converting your hand signals into the standard media controls that adorn many keyboards. The homepage of the Flutter website has been replaced with the buyout message, but the original page is still up at https://flutterapp.com/home/. 
Navneet Dalal, Flutter's CEO wrote to its users today:
When we started three years ago, our dream to build a ubiquitous and power-efficient gesture recognition technology was considered by many as just "a dream", not a real possibility. Since then, we have strived to build the best machine vision algorithms and a delightful user experience.
Even after we launched our first app, we didn’t stop our research; your enthusiasm and support pushed us to continue to do better. We're inspired everyday when we hear, for example, that Flutter makes you feel like a superhero—because any sufficiently advanced technology should be indistinguishable from magic, right?
Today, we are thrilled to announce that we will be continuing our research at Google. We share Google’s passion for 10x thinking, and we’re excited to add their rocket fuel to our journey.
We’d like to extend a special thank you to all of our users; your feedback and evangelism inspire us every day. Flutter users will be able to continue to use the app, and stay tuned for future updates.
The next question is what will Google do with a webcam gesture app? The most obvious choice is that it will integrate the functionality into Chromebooks, or Chrome itself. Flutter's hand gesture recognition could be a big differentiator and would keep the company a step ahead of the OEMs that are working to integrate Leap Motion's more frustrating hand gesture technology. With zero extra hardware required, it's much cheaper than Leap technology, too.
Using Flutter's capabilities in Android could be another path for Google. Currently, Samsung has a similar feature in its smartphones called "Air Gesture," which lets you accept calls, switch music tracks, flip through pictures, and turn the screen on, all through gestures performed in front of the front-facing camera.
If you're interested, you can try the latest edition to the Google Hivemind for yourself. The download is still up on Flutter's Web page.
Courtesy: arstechnica

It’s Over For Paid Apps, With A Few Exceptions

Is it over for paid mobile apps? That’s the general thinking these days, as the App Stores fill up with “good enough” alternatives to paid apps, while major publishers game the charts with free offerings that make millions which can then be used for their ongoing user acquisition efforts. That’s one of the reasons why the top charts of the App Store have gotten so difficult to break into for new publishers today, in fact.
The evidence for the trend toward free apps was rehashed again in a series of blog posts and other online discussions over this past weekend, written by those in the know – app developers themselves who are today still trying to make things work. But the data presented was largely anecdotal. App developer David Smith and his wife spoke spoke it. Elsewhere, Instapaper founder Marco Arment wrote about his struggles to determine the appropriate business model for his own new app, Overcast.
These were more personal tellings of the same story which has been reported through harder data for months on end. But that data contains some nuances which shouldn’t be ignored, especially for paid app developers trying to squeeze out profits from a less competitive niche. Yes, apps overall are trending toward free, and a majority of the App Store is composed of free apps – but there are a few areas where a paid app might still work…at least, for now.
iPhone-5s-front-apps
THE SHIFT TO FREE
Going back a few months, analytics firm Flurry reported this July what the shift toward free applications looked like at the time. From 2010 to 2012, the proportion of free apps on the App Store ranged from 80% to 84%, but by early 2013, that had grown to 90%. And 6% of paid apps fell into the 99 cents price point.
At the time of the original report, Flurry noted that it seemed like people wanted free content more than they wanted to avoid ads, or have the highest quality experience possible.
According to Flurry’s Director of Research, Mary Ellen Gordon, PhD., the most compelling piece of evidence to support the shift to free was Flurry’s observations of developer A/B testing. They watched as developers experimented with different price points over the past months, finally resolving themselves to free apps, often supported by in-app purchases.
“It suggests that developers are not just moving to free apps because everyone else is or it seems like the thing to do. Many of them have actually tested different price points,” she tells TechCrunch. “Based on the trends, I would guess that by next year the (weighted) percentage of apps that are free will be somewhere between 91% and 93% — greater than it is now, but not 100% because there will probably always be certain specialized apps that are able to charge for downloads.”
WHERE PAID APPS STILL WORK
So where might paid apps still have a shot? In other words, are there categories where those specialized apps are selling? We spoke to app analytics firm Distimo, which examined grossing data on the App Store’s leaderboards to determine where paid apps are doing well.
In the following categories, the firm found that at least half, if not more of the top ten apps are currently paid: Productivity, Medical, Business, Healthcare & Fitness, Navigation, Catalogs, Lifestyle, Photo & Video, Travel, and Weather. In some cases, paid apps also use in-app purchases to drive up revenue even further.
Business
Weather
What’s interesting about this list is that it’s very utilitarian, for the most part. These apps about are about getting something done – booking travel, dealing with your health, checking the weather, working, photo editing – things users do often enough to make it worth paying for the upgraded experience or additional features beyond what you could get in a free version.
Notably absent, of course, are several of the larger App Store categories, like Games and Social Networking. Minecraft was the only top grossing game that was also paid, and Grindr Xtra was the only top grossing social app that was paid. In addition, highly grossing applications in Books and Newsstand categories also tended to be free applications to start.
In general, however, Distimo’s data confirmed Flurry’s in that it found free applications led most categories, with in-app purchases as a main driver of monetization, and this was especially true in the Games category. In addition, 67 percent of the current top 10 apps across all categories combined use in-app purchasing today.
Paid apps aren’t going away entirely, says Distimo, but getting traction for a paid application will depend on a number of things, including target audience, category, competition, and more – just like in any business.
Still, Distimo’s analysis focused on the top of the charts, so it doesn’t necessarily paint the most accurate picture for what it’s like for a smaller or medium-sized developer competing today. Breaking into the top charts is often a function of marketing dollars, and money spent on user acquisition strategies, as well as a combination of more subjective things, like app quality, social impression, utility, and of course, luck.
At least breaking into the top charts on the App Store is easier for paid app makers, in terms of sheer number of downloads, that is. According to other data from this summer, getting into the top 10 requires around 4,000 downloads for paid apps, versus 70,000 for free apps. Getting into the top 50 only required 950 downloads for paid apps, versus 23,000 for free apps. Some of these figures were basically reconfirmed this month, when a well-known developer Readdle reported it took between 3,500 and 3,800 downloads to break into a top ten paid app list on the App Store.
The window for paid apps is definitely getting smaller, but there are still a few success stories out there to analyze, for developers determined to try the paid upfront business model. Yet even then, developers have to make sure they don’t alienate their current user base, if launching an upgraded experience as the new paid app, like Clear just did before having to change its course.
In the long run, unless a paid app doing something unique and notably better in a less competitive niche, consumers are looking for the free apps first.
Developers lament this trend, noting that most paid apps are worth less than a cup of coffee, and that’s a “hard pill to swallow,” as developer Florian Kugler recently put it in a widely circulated post on Hacker News.
From a user’s standpoint, though, it’s not about whether that app is worth the money, it’s about how that money adds up over time. There are nearly a million apps to choose from now – who can afford to buy a new one every day or every few days, the way you do a cup of coffee? Come to think of it, if you’re buying a fancy latte every day instead of snagging the free stuff from the break room on occasion, then you might have some other financial management issues, too.
Courtesy: techcrunch

Oct 1, 2013

Facebook Says Its Mobile App Ads Work, So It’s Making More of Them

One big reason that investors like Facebook again: The company looks like it has figured out how to make money — a lot of money — on mobile.
One big reason Facebook looks like it has figured out mobile: App-install ads, which developers use to encourage Facebook users to download their software onto their phones.
Now Facebook is going back to the well, and will try to make even more money from app developers.
Screenshot - HotelTonight mobile app ad for engagement and conversion
This time it is selling them ads that link directly from Facebook’s app to apps users have already installed, in hopes of driving usage and/or sales.
The idea: A music app like Spotify could use the new ads to direct listeners to new songs that have appeared on the service. Or a retailer could tell a potential shopper about a sale, and send them directly to their app.

READ MORE: Why phishing continues to trigger cyberattacks

Here’s a super-efficient demonstration video that shows how this might work with an app from HotelTonight, the last-minute room-booking service:

So, that makes sense. In retrospect it seems obvious that Facebook would do well by targeting app developers, since anything that promises to help solve their bottlenecks/discovery problems at Apple’s App Store and other distribution outlets should be attractive.
But, while Facebook has made a point of playing up its success with app ads (as opposed to its work with the Facebook Exchange, which it plays down), we don’t really know how big a business the ads are for Mark Zuckerberg and company.

READ MORE: LA schools halt iPad program in light of student “hacks”

Facebook does offer these nuggets, though: It says that users have downloaded 145 million apps via its ads this year, and that 8,400 advertisers used the ads in Q2, up from 3,000 in Q1. Perhaps we’ll get more detail when the company releases Q3 earnings this month.

Courtesy: allthingsd

Taking First Steps Into Monetization, Viber Messaging App Announces A Sticker Market

Viber, the app that has promised free messaging and calls to its users since it’s inception, has today announced it’s first step into monetization.
As has been the case with competing apps like WhatsApp, MessageMe, and even Facebook Messenger, Viber plans to use stickers, large clipart-style emoticons and text, to generate revenue.
The company will be creating its own paid content, as well as licensing content from other sources such as television shows, branded characters, etc. Not all of the content within the Sticker Market will be paid, but some of it will be available through in-app purchase.
Viber first introduced stickers back in December of 2012, but has always maintained an entirely free, and ad-free, experience for its users. The Viber Sticker Market will launch “soon” with an update, but the company wouldn’t go into any further detail regarding timing.
Viber would not disclose the split of revenue between the company and the brand or artist licensing the paid stickers, nor would the company share which brands it is working with for launch.
viberHowever, Viber did mention that both Viber and the licenser determine the cost of a sticker. Furthermore, we can “definitely” expect more paid features out of Viber in the future, according to founder Talmon Marco.
Remember, shortly after unveiling stickers, Viber launched a doodle feature.
It wouldn’t be a surprise to see the company monetize further functionality within that feature, like unlocking extra colors or drawing tools.
For now, however, we’ll have to wait and see how the Sticker Market plays out for the messaging app, which has over 200 million users.
Sticker 2
Sticker
Courtesy: techcrunch

Sep 30, 2013

Agent App Helps Android Phones Anticipate Users’ Needs

It would be nice if our phones knew to read our text messages aloud when we’re busy driving, or to silence themselves when we’re sleeping, but all too often that kind of stuff doesn’t just work out of the box.
While apps like Google Now — apps that assist users proactively and are contextually aware — are one of the trendiest things in tech, they’re usually entirely too complicated, or only helpful in theory.
AgentAgent, a new app from Tagstand, aims to be a smart personal assistant that actually helps get things done without requiring tech know-how, extensive configuration, or the powers of imagination to dream up what your phone could automate for you.
Agent costs $1.99, and it’s only available for Android. Compared to alternatives like IFTTT for iOS and Tasker for Android, it is built to have more mainstream appeal.
“What we’re doing is quite complicated and requires a lot of calibration,” said Tagstand co-founder Kulveer Taggar. “But we want you to install it and then not have to think about it.”
Some of Agent’s nifty tricks include:
  • Turning on driving mode when it detects that a phone has accelerated past 25 miles per hour or is connected to a known Bluetooth network. Then, new text messages get read aloud and sent an autoreply (“Liz is driving, she’ll get back to you soon.”).
  • After driving mode stops, Agent marks down the location as a parking spot, so it can be quickly found afterward.
  • When the phone drops below 10 percent of its battery life, Agent turns off Bluetooth, dims the screen, and stops apps from updating in the background. As soon as the battery level rises, it switches all that back on.
  • Between 8 am and 6 pm on weekdays, when there are events on a user’s calendar, the app silences the phone so it doesn’t interrupt meetings.
  • During set sleeping hours, the app silences the phone — but it automatically turns sound back on if it detects the phone display is still being used, or if someone from a list of important contacts calls.
To be clear, I haven’t tested this app for any significant period of time, so I don’t know what its always-on impact would be on battery life. Agent users will also have to give up significant amounts of personal information, like their location and calendar, to get the app to work. However, Taggar said the app saves most data locally, rather than on its own servers (in fact, the service doesn’t yet have user accounts).
Kulveer Taggar
Kulveer Taggar
Also, it’s not clear how well Agent will react when it doesn’t get things right. For instance, when I take public transportation, I might go more than 25 miles per hour — but at the end of the trip I won’t need to know where I’m parked. Or maybe I do want to be interrupted while I’m in certain meetings.
Taggar said his team will be carefully monitoring patterns in when and where people change settings, so it can make better assumptions going forward.
What are the chances for a little startup app to become a key phone utility? Slim. The new Moto X has many of these features, and the more useful ones are increasingly being added by handset and mobile platform makers. It’s stupid how long phones have gone without addressing and alleviating their contribution to distracted driving, but that’s finally happening.
Competition from the big guys is scary, Taggar admitted, but he said he likes his chances as an independent app that works across all Android phones — especially when built-in software from players like Samsung can be so shoddy.
Tagstand hasn’t built Agent for iOS yet, in part because Apple doesn’t give outside developers access to many key features. Plus, it only has a team of five people, Taggar said.
Based in San Francisco, Tagstand had emerged from the Y Combinator program two years ago as a startup that wanted to help automate the real world by selling NFC tags, labels, and stickers. Needless to say, that didn’t have mainstream appeal.
Since then, it built an Android Task Launcher app that’s now meant to be the more hard-core, configurable version of Agent. That app has 200,000 monthly users, according to Taggar.
Tagstand has raised about $1.6 million in angel funding across two rounds, from investors including NextGen founder Atiq Raza.
Courtesy: allthingsd

New iOS App Memoir Jogs Your Memory With Old Photos

Call it a first-world problem: The more photos we capture with our fancy smartphones, the more photos we have to sort through.
In the future, we may look back at the many thousands of digital photos we have and think, “When was that trip, again?” or “Where did I enjoy that fantastic meal?” or “How did I manage to take so many photos of pocket lint?”
That’s where Memoir comes in. It’s a free, iOS-only mobile app that launched the same day that iOS 7, Apple’s latest operating system, was released.
Memoir is a photo-storage app that automates an album-like approach to organizing your photos. It pulls photos from your smartphone camera roll and popular social networks.
Then it shows you the most recent ones, as well as photos and social network check-ins from that same day two, three, or five years ago. You can also search for your photos using keywords, such as “July 2011,” “Costa Rica” or a person’s name.
Maybe you’ve heard of TimeHop, the app that shows you what you were sharing on your social networks “a year ago today.” Memoir is like TimeHop for photos.
In addition to jogging your memory, another incentive of the app is that it is completely free, at least for now. There is no cap on the amount of photos you can store in Memoir’s cloud (although, the photos stored are compressed). Many other services will charge you for photo-storage space that exceeds a certain amount.
Memoir1
I’ve been using Memoir for the past five days. It’s nicely designed, and it shows me photos that I’ve completely forgotten about, and reminds me of old friends and adventures, which I really liked.
Sometimes, though, the app feels like it’s not quite ready to deliver on all of its features.
Part of this may be due to the fact that the app has been overwhelmed with new users since launch. Right now, it can take up to a few days for the app to “build your memoir,” or index all of your photos. I first downloaded the app last Saturday, and my Memoir wasn’t ready until Tuesday.
Even then, a couple of the searches I performed — “wedding,” or “Mom” — resulted in search errors, when I know I have plenty of photos stored with those keywords on my social networks.
To start, Memoir pulls photos from your phone’s camera roll and, with your permission and authentication, can also pull from Facebook, Foursquare and Instagram.
Memoir2
There isn’t much manual control offered during this process, so the mobile app pretty much pulls in anything and everything. The company says it’s considering adding more manual control to this, and in the Mac desktop version of the app, users do have control over which sources and folders the app pulls from.
At the top of the mobile app there are five icons — a settings tab, a calendar tab, the main Memoir feed, a notifications bell and a section for logging new memories, or, taking photos and checking in directly from the app.
Once the app has actually made your Memoir, your photos are ready for viewing. They appear in the main Memoir feed, with “Today’s” memories appearing at the top and “Yesterday” below that. Sprinkled throughout the feed are photos from years past.
As I write this, at the top of my Memoir feed is a picture of a coffee cup I took earlier this morning. Below that, it shows me “Memories from 2 years ago today,” with a picture I took of a boat on the South China Sea. If I tap on “See full day” below that, I can see all of my photos and other activity from that day — such as my Foursquare check-in at the Foreign Correspondents’ Club in Hong Kong.
Memoir3
This did jog my memory. One picture actually reminded me that it was a friend’s birthday — who I contacted on the wrong day two years ago due to the time-zone differences — and that I should drop a line to a journalist friend I met while I was traveling two years ago.
It’s one thing to just ingest all of the digital media that’s put in our faces, and it’s another when an app can change behavior or spur action, and for this reason I liked the Memoir feed.
As I mentioned, the search function was okay, but not flawless. When I searched for “Costa Rica,” “Shea” (my niece), and “Christmas,” relevant photos popped up. Other key search terms resulted in search errors.
One small but excellent feature of Memoir is that it recognizes “screen grabs” you’ve taken on your phone, and puts those photos into a separate album in the app.
Memoir4
There are a couple different ways to share photos with friends on Memoir. One of them worked well for me. You can easily select a photo or group of photos and share it with another Memoir user or friend via email. Once a Memoir photo has been exchanged, it will appear in your friend’s Memoir feed, if she has the app. You can also blast the picture out to your social networks. An added bonus: Friends don’t have to have the Memoir app to view the photo.
Memoir also promises that you can smartly share photos with other Memoir users who were at the same event, like a wedding, provided that you were all in the same vicinity. Supposedly, you’ll get an alert that other Memoir users were nearby, and it will ask you if you want to share all photos from that event with one another, even if it’s years later.
This isn’t quite as simple as promised. I tried testing this with my boyfriend, who I asked to download the app. We were both tied to the same Wi-Fi network, checked into the same event location through the Memoir app, and took photos of the same place.
But we were never offered the option to share or copy each other’s Memoir photos. It turns out that the Wi-Fi connectivity is not a factor here. Instead, you have to first be in the vicinity, friends on Facebook and then, as a final step, connected to Facebook through Memoir — which my significant other had opted not to do. None of my other nearby “friends” — as in Facebook friends — were using Memoir yet, so I have yet to experience the full benefits of this feature.
It’s clearly early days for the Memoir app, and it could be better at some things. But I still found myself looking back on memories from the past few years and enjoying it.
Courtesy: allthingsd

Sep 29, 2013

The Harsh Realities Surrounding Mobile App Investing

Editor: Semil Shah
Rohit Sharma from True Ventures likes to say: “Mobile is the only under-hyped thing in tech.” I think he’s right. Yet, for mobile developers and mobile founders out there, an overheating iOS app ecosystem hamstrung by distribution challenges makes for a tough game, a game many technology investors have often decided is not worth the risk and prefer to wait and chase things that break through the wall. Investors need scale. However, of course, some mobile-first apps do continue to get funded out of the gate, and here’s how I briefly explain to others what those are. I wanted to write this for mobile entrepreneurs out there who are looking for investment, to give them one person’s view into how to read the tea leaves. (These aren’t data-driven facts, but rather observations I’ve made operating in iOS and concurrently being on the investing side evaluating them.)
app-store
First, to set context, most “successes” on iOS tend to be in the gaming category. It makes sense. While the category itself is crowded, winners can and do emerge and will continue to do so. Gaming apps make up the majority of the apps available, as the store approaches the one-billion mark. So, if you’re a gaming app, you picked a great category, but so did many other competitors, just at a time when the leading gaming company is struggling in the public market and struggling to keep games fresh on mobile.
Of the non-gaming apps that tend to do well, I’ve found they fall into one of three categories. One, they leverage the most important sensor on the phone: The camera. The iPhone 4 put an HD-like camera with a network in every user’s hands, and software developers found and continue to find creative ways to entice people to consider an alternative to the default camera. Instagram is the obvious shining-light example here. Pictures have become a dominant mobile communication medium, and it’s early innings for digital images. Unfortunately, many others recognize this and many users do experience fatigue around another photosharing app, though FrontBack recently made something that started to break out again.
The second type of app that tends to break out leverages some type of network effect, usually around some type of messaging function that creates a better, more immersive experience than basic texting or iMessage. The network effect comes in when the new app becomes more useful as more of the people you know start using it. While there is a chicken-and-egg problem of getting people to onboard and engage, people do need to communicate, share pictures, and more, so a slew of new creative messaging apps were created and are outstanding. SnapChat is the leading example, combining the camera effect with the network effect of messaging. Other new messaging platforms, like MessageMe, create a significantly better experience than iMessage and allow for fun picture communication, among other things.
The third type of app that’s doing well and attracting investment dollars aggregates consumer demand via mobile and then — and this is key — pairs it with an offline service to fulfill the demand. Think of services like Postmates or Lyft, among many others — they use mobile audiences to generate demand and create a sort of marketplace for the fulfillment of that demand. Network effects kick in here, too. The real work for mobile developers here is in the design and value-proposition delivered to the customer, paired with the intense, operational logistics that must be sorted out behind the scenes. These types of businesses are currently possible in certain cities right now because of deeper structural changes in the labor market, which I’ve expanded on in detail here.
Finally, a way that mobile apps grow is because they piggy-back off the success, legacy, and awareness of a web or global brand. Everyone has the Amazon app because you became addicted to Amazon on the web. It’s easy for an app like that to spread. But, what does a new founder do to learn from this? Some founders will start on the web to iterate and build an audience as a means to hack mobile distribution, but not every startup can take on that task given the runway they have or technology defensibility in their plan.
Given this framework, the key question for mobile developers to ask are: Does my app fit into one or more of these categories, and if so, how? If not, should I consider altering the product a bit to bend to it? Most apps will undergo this kind of scrutiny when under consideration, though most investors are looking for tend to be apps that have already broken out or are on the verge of it. In many ways, given the iOS App Store realities, it pays to sit back and wait and compete and pay-up than try to predict what can happen.
The other hard question mobile developers have to ask is around defensibility. There are plenty of apps that receive attractive investment that don’t initially fit into this framework. In my limited experience, I’ve made these calls by trying to apply a formula as a test. I like to see the following ingredients: (1) a daily active use case, paired with (2) a technology delivered to a mobile form factor, and where the combination (3) creates a moat of defensibility around the investment, all other distribution risk factors known.
Courtesy: TechCrunch

Peerby’s Local Lending App Is Ready To Help Neighbours Participate In The Sharing Economy

Editor: Darrell Etherington

You’ve got stuff, but not all the stuff you need. Dutch startup and TechStars London first cohort member Peerby is hoping to unlock the use value of that stuff with a collaborative consumption model that features some crucial differences when compared to others who’ve tried to turn caring into sharing for neighbourhoods.
On Peerby, which has already launched successfully and grown at a fairly rapid clip at home in the Netherlands, users post requests for items that they need from their surrounding community, rather than just offering up a list of available “inventory” based on what they owned and are willing to share, the way it works on other networks that have attempted similar things in the past like Neighborgoods and StreetLend.
“We’re launched basically in the whole of Holland,” Peerby co-founder and CTO Eelke Boezeman told me in an interview. “And we’ve got about 15,000 members there. We also have an active community in other places including London, Berlin, Spain and New York. We don’t restrict it, and while we’ve focused on growth in Amsterdam, it’s growing organically elsewhere, too.”
peerby
Peerby’s request-based system for local borrowing and lending has earned it fairly high success and engagement rates – the startup claims that over 80 percent of its requests are fulfilled by Peerby members within 30 minutes of their posting. They maintain that this is because on Peerby, you aren’t dependent on having to find what you’re looking for before you request it. In some ways, the model Peerby has chosen is similar to what Localmind did for local Q&A, with its crowdsourced software for community intelligence platform, which was acquired by Airbnb late last year.



So how do you make money from something that is more successful the more it can encourage people to act somewhat altruistically and spend less money rather than more via sharing with their neighbours? Peerby sees multiple routes to revenue, including premium subscription plans for members who want more, possible rental mechanisms for high-value items, offering insurance coverage on things like cars, and group buying mechanics that can enable a whole community to go in together on something everyone in the neighbourhood needs.
“We’re going to look at renting, because for a power drill, sure it just lies around and you might as well lend it out,” Boezeman said. “But if it’s your racing bike, that’s a different story. We’re also maybe looking at subscription. But the key thing is that when I joined Peerby, I never thought this would work. Now, every day we have 25 exchanges, and that’s for a system that people still definitely aren’t used to.”
Peerby’s organic growth has helped it get to this point, but to grow further it needs to push more actively to expand its communities in London and other international destinations, and that’s what it’s currently seeking 600,000 EUR to accomplish. It may not be the first network based on the idea that borrowing from neighbours is better than buying things you’ll rarely used, but it may have the right timing and recipe to capitalize on the growing interest in collaborative consumption.
 Courtesy: TechCrunch


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